eTap presents groundbreaking advancements at Innovation Summit

Electronic Transfer & Advance Processing, Inc. (eTap), the country's leading self-service payment kiosk provider, has showcased its groundbreaking achievements in revolutionizing convenience and shaping the future of finance at the Asia Retail and eCommerce Innovation Summit Philippines 2024.

"We are thrilled to join the Asia Retail and eCommerce Innovation Summit Philippines 2024 as a Gold sponsor and share our vision for the future of finance. At eTap, we are dedicated to pushing the boundaries of innovation to deliver transformative solutions that streamline payment processes and empower businesses to thrive in today's dynamic market," said Carlo Hernandez, eTap Solutions President and CEO.

The event, held at the Marriott Hotel on May 24, brought together over 200 senior experts, top retailers, and tech innovators to shape the future of e-commerce and retail. It served as a platform for exchanging insights and innovations, drawing participants from various sectors.

Five eTap officials shared valuable insights during the event in a keynote session titled "Revolutionizing Convenience: How eTap is Shaping the Future of Finance." The session attracted a large audience of industry leaders and innovators eager to gain valuable insights from eTap.

The speakers included Joe Muldera, eTap Business Development Manager; Erica Marie Natividad, eTap National Marketing Supervisor; Paolo Lorenzo Macaraeg, eTap National Marketing Supervisor; Gabrielle Antonette Rubio, eTap Finance Manager; and Reinier Allan Cruz, eTap Vice President of Finance and Operations.

Each speaker brought a unique perspective to the session, highlighting various aspects of eTap's strategic initiatives and the significant impact of their technology on the retail and e-commerce landscape.

Currently, eTap offers users a comprehensive platform for various financial transactions, including eMoney services (GCash, Maya, Shopee Pay, and Diskartech), banking (BPI and AUB), loans (Home Credit and AEON Credit Service), mobile and internet (Globe, Smart, Sun Cellular, PLDT, DITO Telecoms, and Converge), gaming (Genshin Impact and Mobile Legends), and rider services (Grab and Dragonloans).

Presenters at the innovation summit with eTap representatives [From L-R]  - Colin Christie/Chairman, Advisory Council (Analytics & Artificial Intelligence Association of the Philippines), Reinier Allan Cruz/VP for Finance and Operations, Joe Muldera/Business Development Manager, Gabrielle Rubio/Finance Manager, Paolo Lorenzo Macaraeg/Brand Manager, Erica Natividad/Marketing Supervisor

Hernandez said that the introduction of eTap kiosks has been a game-changer in providing convenience to the public. These self-service payment kiosks have significantly streamlined payment processes, offering a quick, efficient, and user-friendly transaction method. By enabling customers to conduct a wide range of financial activities, such as real-time bill payments, money transfers, and prepaid services, eTap kiosks have reduced the need for traditional counter services, minimizing wait times and enhancing the overall customer experience.

"Our kiosks are designed with the user in mind, ensuring every transaction is simple, secure, and swift. We believe that accessibility and ease of use are paramount, and our kiosks are strategically placed in high-traffic areas to maximize convenience for everyone," said Hernandez.

Since its establishment in 2015, eTap has strategically placed user-friendly kiosks in over 300 malls, convenience stores, supermarkets, and drug stores in more than 200 cities and municipalities across the country, ensuring easy access to its services. It has also partnered with Globe Telecom, GCash, Pay&Go, Zoom Pay, Cebuana Lhuillier, easytrip, PrimeWater, and Tripko, expanding its electronic payment solutions in various industries.

Hernandez said eTap expects to surpass its 65% income increase in 2023, demonstrating robust financial growth through continuous expansion by adding 2,000 machines annually.

As of May, the Filipino-owned company has more thank 2,000 kiosks nationwide and plans to double this number by the end of the year to further enhance its reach and accessibility. Its number of transactions also increased from 5,781,570 in 2022 to 22,332,702 in 2023. By December, it targets to register at least 38,500,000 transactions and around 3.6 million monthly active users.

To date, eTap continues to champion the transformative power of technology to uplift communities. Its self-service payment kiosk system caters to a diverse range of users, ensuring that technology becomes an inclusive force for positive change. Whether individuals need to settle bills, top up their e-wallets, purchase prepaid loads, or make loan payments, eTap's kiosk system provides a seamless and user-friendly solution for many financial transactions.

For more information about eTap, please visit